{"id":11698,"date":"2021-05-20T18:48:58","date_gmt":"2021-05-20T18:48:58","guid":{"rendered":"https:\/\/jboitnott.com\/?p=11698"},"modified":"2021-05-22T14:44:12","modified_gmt":"2021-05-22T14:44:12","slug":"6-whatsapp-features-that-are-perfect-for-small-business-owners","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/6-whatsapp-features-that-are-perfect-for-small-business-owners\/","title":{"rendered":"6 WhatsApp Features Perfect for Small Business Owners"},"content":{"rendered":"

WhatsApp<\/a>\u00a0is no longer just for messaging and calls. This app, which is part of\u00a0Facebook, has become an\u00a0engagement and commerce tool\u00a0for entrepreneurs and\u00a0small business owners\u00a0alike. It can provide another channel for\u00a0brand\u00a0building, customer interaction and intelligence, and revenue opportunities.<\/p>\n

WhatsApp is designed around the idea that today\u2019s consumers and businesses prefer mobility. The platform empowers companies to move into the mobile environment through several different touch points.<\/p>\n

Product catalog creation<\/h2>\n

Facebook introduced the product catalog for WhatsApp Business users in 2019. You can create an online catalog of your products that customers can browse through the app. You have the ability to add significant content that helps shoppers learn more about each product. This helps to inform and encourage their purchases. This information can include elements such as product name or product description. It may also include a URL link, product SKU and even an image of each item.<\/p>\n

For small businesses that don’t yet have a real web presence, this can help you get in front of customers with minimum effort. It\u2019s especially helpful for those businesses just starting out that may be only known through a local kiosk, farmer\u2019s market, or some other small offline following. Appreciative, loyal customers will find it easier to keep buying from these brands while simultaneously easily promoting them within their social circle, thus broadening the brand\u2019s reach.<\/p>\n

Product ordering<\/h2>\n

Beyond just browsing and learning about your products, shoppers can immediately click on one or more items, add them to a shopping cart on the app\u00a0and complete a purchase.<\/p>\n

WhatsApp Business added this functionality in 2020 and plans to launch more payment tools in 2021. That would mean the entire shopping process could be completed within the messaging window of this app.<\/p>\n

Conversations while shopping<\/h2>\n

WhatsApp is propelling the conversational commerce concept. That\u2019s when companies use interactive media (like WhatsApp) to communicate with customers throughout the purchase process. You may see your response and engagement rate increase simply by switching from phone calls, which often go unanswered, to\u00a0instant messaging, which often feels less intrusive to customers.<\/p>\n

Not only do they know who is contacting them, but they also retain more control over the conversation with your brand. It is also an easier and more cost-effective way to engage with international customers, where phone calls may prove either cost-prohibitive or impractical.<\/p>\n

Conversational commerce differs from promotional messaging. It focuses on dialogue that helps your company build relationships with customers, thus creating a conversation during all parts of the customer purchase journey, from need recognition all the way through to purchase decision (and even repurchase).<\/p>\n

WhatsApp provides multiple ways to start these conversations, including\u00a0messaging<\/a> templates that guide you through the most effective dialogue strategies. For example, thoughtful approaches to encouraging a conversation include providing space for customers to ask questions about products or services, giving them order updates and confirmations on shipping and delivery, and offering answers to basic inquiries about business hours and similar questions. You can also use the app to share information on upcoming offers or to deliver personalized messages and deals tied to a customer\u2019s birthday or anniversary.<\/p>\n

WhatsApp API for more complex features<\/h2>\n

Beyond WhatsApp Business, you can explore the paid version known as the WhatsApp Business API, which is designed for larger businesses and businesses seeking enhanced sophistication in messaging. This version offers an extensive array of additional features, including the product ordering and order checking.<\/p>\n

The API includes integration with\u00a0Facebook advertising<\/a>\u00a0tools so that targeted audience members can contact your brand directly through a paid\u00a0social media\u00a0ad. Since it is an API, you can integrate with other third-party companies to further extend the power of WhatsApp Business. You can optimize your business profile page with additional content, such as a business description, contact information (address, email address, and website URL), and a cover photo.<\/p>\n

Additionally, the WhatsApp API delivers more robust metrics about your audience in the app. In turn, this intelligence can help your marketing team develop more impactful messaging, campaigns, and product displays.<\/p>\n

An internal opportunity<\/h2>\n

Although WhatsApp Business is primarily an external tool to use with leads and existing customers, the app also offers internal applications to help make workflows easier for your team members. It\u2019s a simple tool that your employees may already use to communicate outside of work, which makes it even easier to deploy with little to no pushback on having to use another tool.<\/p>\n

Consider putting WhatsApp to work within your company by developing specific groups, such as a sales group or marketing group. That way, your teams can share information through instant message, rather than an email chain. Many individuals prefer to use this immediate\u00a0communication\u00a0channel, so it makes sense to introduce it within the work environment.<\/p>\n

New business territories<\/h2>\n

WhatsApp is a tool that helps your business move into new territories with a simpler commerce infrastructure. This can be an ideal and cost-effective way to expand into new growth areas for your startup or small business. The tool offers a unique business model that suits unprecedented times and physical business limitations.<\/p>\n

This could mean using WhatsApp Business as a booking or consultation platform for a service-based business or for deliveries from a restaurant or retailer without a physical storefront. It can also assist with internal growth, providing a channel to help your employees and outsourced team members stay connected.<\/p>\n

Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get my latest online course \u201c<\/strong>Writing From Your Voice\u201d here<\/strong><\/a>.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

WhatsApp\u00a0is no longer just for messaging and calls. This app, which is part of\u00a0Facebook, has become an\u00a0engagement and commerce tool\u00a0for entrepreneurs and\u00a0small business owners\u00a0alike. It can provide another channel for\u00a0brand\u00a0building, customer interaction and intelligence, and revenue opportunities. WhatsApp is designed around the idea that today\u2019s consumers and businesses prefer mobility. The platform empowers companies to […]<\/p>\n","protected":false},"author":1,"featured_media":11704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,690],"tags":[892,269,148,880,881],"class_list":["post-11698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","category-technology","tag-api","tag-small-business","tag-technology","tag-whatsapp","tag-whatsapp-business"],"yoast_head":"\n6 WhatsApp Features Perfect for Small Business Owners - John Boitnott<\/title>\n<meta name=\"description\" content=\"Check out these WhatsApp features that will help you scale and grow your business from the startup phase to a larger size.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.entrepreneur.com\/article\/369670\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 WhatsApp Features Perfect for Small Business Owners - 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