{"id":11599,"date":"2021-04-22T19:05:27","date_gmt":"2021-04-22T19:05:27","guid":{"rendered":"https:\/\/jboitnott.com\/?p=11599"},"modified":"2021-04-23T14:44:37","modified_gmt":"2021-04-23T14:44:37","slug":"4-cheap-marketing-strategies-to-try-this-spring","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/4-cheap-marketing-strategies-to-try-this-spring\/","title":{"rendered":"4 Cheap Marketing Strategies to Try This\u00a0Spring"},"content":{"rendered":"<p class=\"graf graf--p\">In the world of entrepreneurship, marketing is everything. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you\u2019ve raised, you\u2019re in for an uphill battle if you can\u2019t develop a large and loyal customer base.<\/p>\n<p class=\"graf graf--p\">With all of the uncertainty of the past year, many businesses have struggled to remain afloat, let alone to focus on growth-oriented marketing. In order to survive, they\u2019ve had to adapt flexibility on everything from their business model to their <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.entrepreneur.com\/article\/361061\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.entrepreneur.com\/article\/361061\">mission statement<\/a>. Because of this, marketing strategies have had to take a back seat in favor of <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.entrepreneur.com\/article\/357574\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.entrepreneur.com\/article\/357574\">higher priority initiatives<\/a>. However, over time people have become more acclimated to the ways the business world has evolved, both in the way businesses are run and their client-facing operations.<\/p>\n<p class=\"graf graf--p\">Entrepreneurs are now beginning to move beyond mere survival towards a growth trajectory <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.entrepreneur.com\/article\/362374\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.entrepreneur.com\/article\/362374\">in 2021<\/a>. However, many traditional marketing strategies come with some unfortunate downsides that amplify for businesses still recovering from the past year\u2019s volatility. For instance, we know that social media advertising works, but is expensive to sustain. <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.entrepreneur.com\/article\/362041\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.entrepreneur.com\/article\/362041\">Content marketing<\/a> is also effective, but often time-consuming and requires a degree of consistency and oversight that might be difficult to maintain for an entrepreneur focused on many things at once.<\/p>\n<p class=\"graf graf--p\">Those examples are just a few of the downsides that may make you think that effective marketing strategies are still out of reach for your company. Yet if you wait until you have ample time and capital to dedicate to marketing, you might miss out on some valuable customers. Here are four easy and inexpensive (sometimes even free) marketing strategies that you can implement right away.<\/p>\n<h3 class=\"graf graf--h3\">Giveaways<\/h3>\n<p class=\"graf graf--p\">There are few things in life that bring more joy than getting something for free. Particularly, if you hold a giveaway for a set number of customers or clients, you leave the winners with a lasting positive impression and sense of value. Simultaneously, you\u2019ll implicitly encourage others to become or remain customers in hopes of winning the next giveaway.<\/p>\n<p class=\"graf graf--p\">One of the keys to good marketing is to target customers individually and make them feel noticed, so you reap extra benefits if you can cater the giveaway to your customers\u2019 interests. If your clients or customers are local, you can give away gift cards for local businesses, like a neighborhood coffee shop. This will also help you form relationships with other small businesses and might even score you some discounted giveaway materials.<\/p>\n<h3 class=\"graf graf--h3\">Promotions<\/h3>\n<p class=\"graf graf--p\">2020 may be over, but cold weather and continued restrictions make it feel like we\u2019re still stuck. As the winter continues in some areas, it may be a great time to run a seasonal promotion for your services. Whether the promotion is a big discount or caution of a future price hike, it can help give both returning and new customers a sense that your company is focused on the future.<\/p>\n<h3 class=\"graf graf--h3\">Referrals<\/h3>\n<p class=\"graf graf--p\">Most business owners want more referrals, but they rarely take the time to create a comprehensive <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.entrepreneur.com\/article\/310189\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.entrepreneur.com\/article\/310189\">referral system<\/a>. While this strategy does require some added time and energy, it will actually save time and increase your revenue in the long run.<\/p>\n<p class=\"graf graf--p\">A referral is valuable not just for growing your customer base, but also for obtaining credibility with your new clients. Small incentives, from personalized notes to Amazon gift cards, will encourage people to continue making referrals and make them feel like your business values them and their networks.<\/p>\n<h3 class=\"graf graf--h3\">Community service<\/h3>\n<p class=\"graf graf--p\">Showing <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.entrepreneur.com\/article\/341097\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.entrepreneur.com\/article\/341097\">kindness<\/a> to your company and community at large is crucial for all aspects of your business. Whether it\u2019s making a donation or having your team help give food to the homeless, helping out not only makes you feel good, but also shows your customers that you care. This helps win and retain business from clients who prioritize community well-being, while simultaneously instilling confidence that your company has a strong sense of community values.<\/p>\n<p class=\"graf graf--p\">When clients and customers see you as an active community member, they\u2019ll want to support you even when times are tough. This unparalleled loyalty will help you maintain and grow your customer base as you scale your business.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get my latest online course \u201c<\/em><\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/jboitnott.com\/zh\/writing-from-your-voice-course\/\" target=\"_blank\" rel=\"noopener nofollow\" data-href=\"https:\/\/jboitnott.com\/writing-from-your-voice-course\/\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Writing From Your Voice\u201d here<\/em><\/strong><\/a><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">.<\/em><\/strong><\/p>\n<h3 class=\"graf graf--h3 graf--empty\"><\/h3>","protected":false},"excerpt":{"rendered":"<p>In the world of entrepreneurship, marketing is everything. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you\u2019ve raised, you\u2019re in for an uphill battle if you can\u2019t develop a large and loyal customer base. With all of the uncertainty of the past year, many businesses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[258],"tags":[867,868,866,171,865],"class_list":["post-11599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-community","tag-business-sense","tag-community-service","tag-marketing","tag-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Cheap Marketing Strategies to Try This\u00a0Spring - John Boitnott<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.entrepreneur.com\/article\/367096\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Cheap Marketing Strategies to Try This\u00a0Spring - John Boitnott\" \/>\n<meta property=\"og:description\" content=\"In the world of entrepreneurship, marketing is everything. 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