{"id":11036,"date":"2020-11-12T18:28:45","date_gmt":"2020-11-12T18:28:45","guid":{"rendered":"https:\/\/jboitnott.com\/?p=11036"},"modified":"2020-11-22T21:26:30","modified_gmt":"2020-11-22T21:26:30","slug":"how-to-avoid-social-media-pods-and-still-build-an-audience","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/how-to-avoid-social-media-pods-and-still-build-an-audience\/","title":{"rendered":"How to Avoid Social Media Pods and Still Build an Audience"},"content":{"rendered":"

In the last several years, social media pods<\/a>\u00a0have become a popular strategy to get more attention and engagement through a social media channel\u2019s algorithms. Although many pods involve people who already know each other, it\u2019s also possible to create a niche or topic pod, find followers\u00a0and then ask them to participate actively.<\/p>\n

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It sounds like a good idea to convince others in your circle to “upvote” one another\u2019s posts and comments on sites like\u00a0Instagram<\/a>,\u00a0Facebook<\/a>\u00a0and\u00a0LinkedIn<\/a>. In some pods, people are genuinely interested in helping boost each other\u2019s social media\u00a0engagement rates<\/a>. However, that’s not always the case.<\/p>\n

Reasons to avoid social media pods<\/h2>\n

Although engagement pods aren\u2019t the same as \u201cbuying\u201d followers and likes, the process still essentially means you are creating fake likes and artificially enhanced engagement rates. The intent behind\u00a0Instagram<\/a>\u00a0pods, for example, is to climb up the engagement ranks by manipulating Instagram’s algorithm and follower counts, as opposed to organically targeting audience members that can convert into customers.<\/p>\n

Directly asking pod members to go onto your profile and page and like new posts doesn\u2019t generate a genuine picture of what others think about your brand. Others will catch on, too, once they notice the same accounts like and comment on every post. Instagram or whichever social media channel you’re using might well suspend or even ban you for this spammy behavior.<\/p>\n

Moreover, simply focusing on the same \u201cInstagram engagement pod\u201d\u00a0means you\u2019re not consistently putting effort into cultivating new followers by extending your content beyond your social circle. In the process, you end up limiting reach and genuine engagement instead of doing everything possible to grow it.<\/p>\n

Natural growth strategies<\/h2>\n

To avoid the \u201cpod group\u201d approach, try the following strategies to grow your business authentically.<\/p>\n

Create content that prompts a response<\/h3>\n

No matter what form your social media content takes, most often you want to provoke a response from your\u00a0target audience<\/a>. Simply seeking \u201clikes\u201d and \u201cshares\u201d through social media pods doesn\u2019t encourage them to respond. It\u2019s like the intrusive marketing<\/a>\u00a0of old, where companies and marketers just told their audiences what to think and do.<\/p>\n

The best way to get that kind of increased engagement is to start asking questions with your content. Think of questions as conversation starters that encourage your followers to share their thoughts. And those questions don\u2019t need to be complex or deep. You can simply ask your followers how they are doing and what they think about a certain topic.<\/p>\n

After all,\u00a0social media<\/a>\u00a0is popular as a platform because so many people feel like they have a \u201cvoice\u201d there. By asking your audience users questions, you tell them you want to hear that voice.<\/p>\n

Besides posting a direct question, you can use other tactics\u00a0 beyond social media pods to prompt more responses. For example, you can create a survey or poll and ask your followers to respond. Polls only take a few minutes to create on sites like Facebook and Twitter<\/a>.<\/p>\n

Deliver more content followers actually want<\/h3>\n

Long content posts might\u00a0not provoke the engagement rate you want. You might find a few brave followers with a lot of time on their hands who will willingly stay the course and scroll for minutes to read your extensive social media content. However, most social media users simply don\u2019t have that kind of time.<\/p>\n

If you want to increase your engagement rates on any social media channel, give your audience new content it actually wants, such as live and recorded video content as well as images,\u00a0GIFs<\/a>\u00a0and short stories.<\/p>\n

Boost engagement and excitement with giveaways and prizes.<\/h3>\n

People like to compete and play games that offer the chance to win something tangible. That\u2019s why gamification continues to drive engagement on\u00a0social media<\/a>. Your followers might\u00a0even share these posts to get their social circle to play along as well and create some friendly competition. That, in turn, enables your brand to benefit from some viral engagement. Additionally, winners often post pictures of their prize, which may lead their social circle to become interested in your brand\u2019s next giveaway.<\/p>\n

Offer a unique prize, such an autographed product, an experience like a trip\u00a0or exclusive access to an influencer your audience admires. When you offer a few prizes, it might\u00a0encourage more to play since the odds are more in their favor. Sweeten the giveaway with prizes from two favorite brands, if you can find another suitable company willing to partner with you. This also provides cross-post opportunities and expands your reach in a significant way.<\/p>\n

Escape social media pods by offering something extra<\/h3>\n

Not every company has the following to partner with a\u00a0big brand or give away merchandise. If that\u2019s true for you, explore other opportunities to build your social media audience with smaller offers.<\/p>\n

Your audience still sees the value in discounts, coupons\u00a0and exclusive offers that they can receive in exchange for following your page or profile. Creating these regular offers also gives you a good reason to reach out to them regularly.<\/p>\n

Also, you can build on the human behavior known as \u201cfear of missing out\u201d (FOMO). Potential customers might\u00a0be more likely to check out your profile when they sign in to find any new digital coupons or deals. They don\u2019t want to miss those flash sales you announce periodically that can provide them with incredible savings.<\/p>\n

As long as you plan for regular incentives, you can almost ensure a higher engagement rate with this tactic.<\/p>\n

Under construction<\/h2>\n

To build an audience of true fans and drive\u00a0social media engagement<\/a>, think of it as a work in progress. Start with a social media strategy blueprint that details the engagement areas you want to focus on first. Look at your current engagement\u00a0carefully so you know what you are working with. Then start building the long-term and short-term strategies like those listed here that are proven to increase social media engagement.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/article>\n

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Thanks for reading! Sign up to get my stories and online courses by\u00a0<\/em>clicking here<\/em><\/a>.\u00a0<\/em><\/em><\/p>","protected":false},"excerpt":{"rendered":"

In the last several years, social media pods\u00a0have become a popular strategy to get more attention and engagement through a social media channel\u2019s algorithms. Although many pods involve people who already know each other, it\u2019s also possible to create a niche or topic pod, find followers\u00a0and then ask them to participate actively. It sounds like […]<\/p>\n","protected":false},"author":1,"featured_media":11038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[734,316,733,27],"class_list":["post-11036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-audience-building","tag-content-marketing","tag-smm","tag-social-media"],"yoast_head":"\nHow to Avoid Social Media Pods and Still Build an Audience - John Boitnott<\/title>\n<meta name=\"description\" content=\"If you're trying to build an audience, social media pods may look like a good solution at first. 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