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small business
Ensuring that your employees stay motivated and satisfied be daunting, but it’s vital for company culture. Motivated workers bring benefits that go beyond simple productivity. Competition can be a healthy motivator. It doesn’t have to be cutthroat, either. As a business leader, you should encourage friendly competition that shows team members you not only want...
content marketing
Strategic content works especially well for small vs. large business marketing teams. It helps build both brand awareness and an active, loyal audience of users. That audience already has a certain level of interest in your offer so it’s a much simpler process to sell to them, and turn them into repeat buyers. Yet, small...
woman working at desk on phone
Even though many local businesses struggled during the pandemic, they’ve started to finally make a comeback. If you own one and need some ways to increase foot traffic, you should look toward using the internet. There are tons of options for bringing people into your store online. However, there are also some mistakes to avoid...
WhatsApp is no longer just for messaging and calls. This app, which is part of Facebook, has become an engagement and commerce tool for entrepreneurs and small business owners alike. It can provide another channel for brand building, customer interaction and intelligence, and revenue opportunities. WhatsApp is designed around the idea that today’s consumers and businesses prefer mobility. The platform empowers companies to...
An old adage tells us that “It takes teamwork to make the dream work.” In a nutshell, that’s exactly what developing and implementing effective collaboration strategies can do for your small business. While members of any cross-functional team can make progress playing nicely in the sandbox together, a little strategic effort can get even more...
Eco-friendly business
Nowadays, many businesses are trying to become more eco-friendly. This not only makes them more valuable to the public, but it also makes it possible to work toward a more sustainable future. Small businesses can take many easy steps to go green. Learn some ways to make your small business more eco-friendly by reading below....
Small business owners are accustomed to making all the decisions about their companies, as well as overseeing all aspects of business development and daily operations. However, they sometimes may not see the “forest for the trees” — meaning those issues that only outsiders can objectively observe and understand. One solution is to obtain small business...
Combatting Business Anxiety
In 2020 and 2021, businesses all over the world halted production, altered product solutions, and made adjustments to internal teams. During the course of the pandemic, we all discovered that life can be unpredictable at times. You never know how something big or small can impact your future. Stress management is more important than ever....
According to the 2019 Onpay Small Business Finance and HR Report, just 30 percent of small business owners hire an accountant. That’s not surprising, given how much each dollar counts to a small company. Doing the accounting yourself certainly saves some money in the short term. That said, it might be worth hiring an outside accountant for your company....
The shift in small business priorities sped up in 2020. For the last several years, a push to move from paper to digital business processes has accelerated, due in part to customer expectations. Companies also began to better understand the urgent need to lower costs and improve customer experiences. Yet many companies have hesitated, unsure...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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