Coupons and exclusive discounts have long been a way to win customers. Everyone likes a deal, especially when it feels like it’s only available to a small portion of the audience. When executed the right way, discounts can incentivize customers to try out a new business or look at a known business’s latest offerings. However, when...

Nobody actively tries to stop productivity. Despite your best intentions though it can seem impossible to get things done, especially with constant distractions like email notifications and last-minute meetings. But there are things you can do to give yourself an advantage once tomorrow begins. The key is to prepare the night before, taking steps to...

Hiring is one of the most important tasks any entrepreneur undertakes, but it can also be the most grueling. Most business leaders invest time into learning the basics of hiring, including posting job ads and asking the right questions during the job interview. However, some businesses fail to personalize the hiring process to fit their own...

It is okay to admit that managing other people is challenging. It requires monitoring multiple emotional energies, personalities and preferences while also caring about yourself. Even people with years of training struggle. If only you could read a book so you don’t have to figure it out by yourself. Turns out you certainly can. Among the...

I’ve always thought about what makes salary negotiations so stressful, partly because of my own mixed success in that exercise over the years. In most cases, I felt as though I deserved a raise when the conversation finally arrived. But when you’re forced to sit across from your boss, the situation becomes challenging. Your palms sweat,...

Does this sound familiar to you? I saw on LinkedIn that an acquaintance who is more than a decade younger than I am has made it big as a successful startup founder. She just closed a big second round of funding. The same day, my alumni magazine came in the mail with an article on one of my...

We live in a busy world. We are inundated with information, appointments and tasks, which makes it easy to be tardy to events in your life. Some of you are pretty good at this. I have struggled at times to be punctual. So, how is it that other people manage to be on time consistently? Because they make it a...

We know that, in today’s world, online customer reviews are the new word-of-mouth for your business. The better the reviews, the better the reputation of your business, and the more likely that the people who research your business online will end up being your customers. But the number of stars your business gets in the...

As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...

When it comes to recruitment, innovative companies like Google, Facebook and IBM have raised the bar for businesses all over the world. There is now more pressure than ever before — and higher expectations on both sides of the equation — to recruit and retain motivated, talented, and friendly employees. As such, the return on...