Becoming an entrepreneur, owning your own business, setting your own hours, being the boss … for many of us, it’s a dream come true. At the same time, though, many business owners wake up one day and wonder when it’s time to quit. People strongly attracted to the idea of creating a small business of their own one...

Even in volatile economic times, you, like many other executives around the world, may be spending prodigiously to market your business. According to a 2018 CMO survey by Deloitte, Duke University, and the American Marketing Association, marketing budgets are expected to grow in the next year and reliance on marketing analytics is up by 30 percent. Not...

Passion and mindset are important but never more important than cold, hard numbers. In its simplest form, business is math. If the unit economics and business calculations work in a company’s favor, then the operation will succeed. Otherwise, the business will fail (unless leadership is able to inject a fistful of venture capital into the...

Over three million Americans voluntarily leave their jobs each month. Recent Bureau of Labor statistics show that many of them leave because they’re confident that they can find work elsewhere. This cultural shift away from working for only a handful of companies for one’s entire career is creating new challenges for recruiting teams. A 2017 report by Kronos and Future Workplace revealed that 95...

Most women in the workplace earn more than 20 cents less than every dollar a man earns doing the same job. Last year an embarrassingly low 2 percent of venture capital dollars went to companies with female founders. According to a January 2018 online survey from non-profit Stop Street Harrassment, just over 80 percent of...

“Let’s grab coffee sometime!” It’s one of the most common things I hear when someone wants to catch up, network or do business. A coffee meeting tends to follow a rote agenda as if it were any other business meeting, and the conversation sometimes stays a bit on the superficial side. Don’t get me wrong....

Livestreaming video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there’s been a surge in content creation that boosts social presence and builds brand loyalty while livestreaming. It’s a no-brainer because from what I’ve seen...

As a manager, members of your team expect and even crave your feedback. Similarly, senior managers (or least those who are any good at their jobs) welcome feedback from junior professionals. They know it can help them transform into better leaders. But providing comments or assessments laterally is a challenging workplace problem. Startup founders, entrepreneurs and other professionals often...

Coupons and exclusive discounts have long been a way to win customers. Everyone likes a deal, especially when it feels like it’s only available to a small portion of the audience. When executed the right way, discounts can incentivize customers to try out a new business or look at a known business’s latest offerings. However, when...

There are certain things you may have thought or asked that indicate you have some form of career imposter syndrome. For example, “How soon before they figure out that I’m not meant to be here?” “I was promoted by a mistake.” “I was hired because they forgot to ask one question that would have ended...