Don’t be caught unprepared when some of the biggest shopping days of the year hit. In 2017, around 164 million Americans planned to shop during Thanksgiving weekend, according to a survey by the National Retail Federation. That includes both Black Friday and Cyber Monday. With Thanksgiving weekend just weeks away, now is the best time to organize your business...
Becoming an entrepreneur, owning your own business, setting your own hours, being the boss … for many of us, it’s a dream come true. At the same time, though, many business owners wake up one day and wonder when it’s time to quit. People strongly attracted to the idea of creating a small business of their own one...
Even in volatile economic times, you, like many other executives around the world, may be spending prodigiously to market your business. According to a 2018 CMO survey by Deloitte, Duke University, and the American Marketing Association, marketing budgets are expected to grow in the next year and reliance on marketing analytics is up by 30 percent. Not...
Passion and mindset are important but never more important than cold, hard numbers. In its simplest form, business is math. If the unit economics and business calculations work in a company’s favor, then the operation will succeed. Otherwise, the business will fail (unless leadership is able to inject a fistful of venture capital into the...
About Me
I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsider, Inc., and Entrepreneur. In addition to journalism, writing about social good companies…