Month

October 2018
Don’t be caught unprepared when some of the biggest shopping days of the year hit. In 2017, around 164 million Americans planned to shop during Thanksgiving weekend, according to a survey by the National Retail Federation. That includes both Black Friday andCyber Monday. With Thanksgiving weekend just weeks away, now is the best time to organize your business for...
Becoming an entrepreneur, owning your own business, setting your own hours, being the boss … for many of us, it’s a dream come true. At the same time, though, many business owners wake up one day and wonder, “How did I get here? And how can I get out?” People strongly attracted to the idea of creating...
Giving away your time or even a free version of your product can lead to eager new customers. Even in what many consider volatile economic times, executives around the world are spending prodigiously on marketing their businesses. According to a 2018 CMO survey by Deloitte, Duke University, and the American Marketing Association, marketing budgets are expected to grow in...
Passion and mindset are important but never more important than cold, hard numbers. In its simplest form, business is math. If the unit economics work in a business’s favor, then the business will succeed; otherwise, the business will fail (unless leadership is able to inject a fistful of venture capital into the operation). Even if...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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