Many marketing folks have started throwing Google+ by the wayside as they create online marketing strategies in favor of greener pastures over at Twitter, Facebook, Instagram or Vine.
This is partly because Google+ simply does not have as many users as the other huge social platforms out there. There have also been well-documented concerns going back years about strength of click-through and visitor referrals from Google+.
However, while G+ may not command an impressive piece of the social media community overall, it does include elements that provide companies measurable value, especially in increasing organic traffic.
See on venturebeat.com