Social Media

Marketing
Social Media

4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are using it. […]

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Marketing
Social Media

4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are using it. […]

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Business
Business to Business
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7 Common Social Media Mistakes and How to Fix Them

As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media […]

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Business
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Employment
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Workplace

5 Common Traits of the Most Inspiring CEOs

Not only does the outside world judge a company based on the performance of its CEO, so do the employees. If you’re a CEO and you think your team needs a boost in morale, ask yourself, “Why would customers and employees rally behind me?” We’ve all heard stories of or even worked for companies that […]

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Advertising
Business
Marketing
SEO
Social Media
Startups

Top Marketing Automation That Makes You Look More Genuine

Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less […]

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Advertising
Entrepreneurial
Entrepreneurship
Marketing
Productivity
Small Business
Social Media
Startups

3 Big Company Strategies that will Build Your Small Business

You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers […]

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Advertising
Entrepreneurship
Marketing
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SEO
Small Business
Social Media
Startups

This One Technique Should Be Your Social Media Foundation

Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number. […]

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Uncategorized

5 Marketing Strategies that Help You Get By Without SEO

Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes […]

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Marketing
Small Business
Social Media

9 Debates About Quality Content and Which Side You Should Be On

Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are […]

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youtube video
Small Business
Social Media
Videos

Seeing Red Over YouTube’s New Subscription Service

If you are one of the growing number of people making money running a successful YouTube channel, you are likely to already be aware of the new YouTube Red subscription service. YouTube has been contacting existing content creators to encourage them to sign a new contract, which means that they will be part of this […]

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