Month: May 2018

Business

Personalized Discounts: How Targeting a Customer’s Interests Can Help Increase Sales

Coupons and exclusive discounts have long been a way to win customers. Everyone likes a deal, especially when that deal feels as though it is only available to a small portion of the buying audience. When executed the right way, discounts can incentivize customers to try out a new business or look at a known business’s latest […]

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Workplace

How to Partner Successfully With a Younger Boss

Just a few years ago, millennials surpassed Generation Xers to become the largest cohort in the United States workforce, according to PEW research. As a result, more and more young people are assuming positions of management. Being managed by someone younger can feel uncomfortable. I have to admit, I get into the habit of comparing […]

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Employment

Here’s What You Can Do Now to Stay Employed When They Finally Have a Robot for Your Job

Nearly 40 percent of American jobs could be automated within the next 15 years, according to a report from PwC, and it isn’t just low-skilled workers who could be out of a job. Increasingly sophisticated machine-learning technology will also displace white-collar workers. The exact impact of automation is unclear. Some anticipate that as with other technology, automation will […]

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Entrepreneurship

4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career

Does this sound familiar to you? I saw on LinkedIn that an acquaintance who is more than a decade younger than I am has made it big as a successful startup founder. She just closed a big second round of funding. The same day, my alumni magazine came in the mail with an article on one of my […]

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Workplace

There Is No Tidy Way to Deal With a Hoarder on Your Staff

You’ve likely seen the TV shows about people with extreme hoarding habits. You may even have this tendency yourself. A hoarder’s home is stuffed with items ranging from old magazines to clothes to collectibles. The hoarder’s inability to part with items makes living conditions quite difficult. But as reality shows reveal, these folks can’t easily […]

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