Search and Social: How The Two Will Soon Become One

Search and Social: How The Two Will Soon Become One

See on Scoop.it - Infographics and Social Media From the original article: "Bing and Google each recently unveiled its own new...


See on Scoop.it - Infographics and Social Media

From the original article: "Bing and Google each recently unveiled its own new search interface, designed to better intuit your intent and help you get to the one best answer more efficiently. And they’ve meet it ever more clear that search is heading straight for a merger with social.

 

The changes are smart. Google’s knowledge graph is useful – when I search for certain things, I just want a cheat sheet. What is Faraday’s Law, again? What exactly is a geoduck?

 

But Bing’s new feature – “people who might know” – is even smarter. This is the first major attempt at a merger of search and social – unless you count Search Plus Your World, which I don’t – and this is undeniably the way we’re headed.

 

The fundamental insight is that when I ask a question, there are lots of ways to help me find the best answer.

 

If you don’t have it, point me in the direction of someone who does".

 

Rightful. 7/10

 

Full article: http://techcrunch.com/2012/06/17/search-and-social-how-two-will-soon-become-one/
See on techcrunch.com

Journalist

My name is John Boitnott and I am a tech writer and digital media consultant. I write for Inc.com, Entrepreneur, Business Insider, USAToday and others. I have held dozens of positions at various TV newsrooms in the state of California. I worked in TV news from 1994 to 2009. I was a web editor for years at KNTV, the NBC station in the San Francisco Bay Area. held freelance writing positions at KGO, KRON and KPIX in San Francisco as well. I worked as a radio anchor, assignment desk manager, reporter, editor and producer at KEYT in Santa Barbara for 10 years.

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