Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO

See on Scoop.it - Cities of the World Jan Gordon: "Here's what caught my attention:    Axel: As long as people search...


See on Scoop.it - Cities of the World

Jan Gordon: "Here's what caught my attention:

 

 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr

See on www.alchemyofchange.net

Journalist

My name is John Boitnott and I am a tech writer and digital media consultant. I write for Inc.com, Entrepreneur, Business Insider, USAToday and others. Before I started at VVM I held dozens of positions at various TV newsrooms in the state of California. I worked in TV news from 1994 to 2009. I was a web editor for two years at KNTV, the NBC station serving the San Francisco Bay Area. I also worked as a writer there for one year. I held freelance writing positions at KGO, KRON and KPIX in San Francisco as well. I worked as a radio anchor, assignment desk manager, reporter, editor and producer at KEYT in Santa Barbara for 10 years.

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