Consumer Attitudes to Data Privacy [INFOGRAPHIC]

Consumer Attitudes to Data Privacy [INFOGRAPHIC]

See on Scoop.it - Infographics and Social Media According to statistics from a DMA survey of 1,020 adults, 1 in 3...


See on Scoop.it - Infographics and Social Media

According to statistics from a DMA survey of 1,020 adults, 1 in 3 consumers now regard their personal information as a tradable commodity. These consumers are prepared to share their details for marketing purposes, as long as they trust the brand in question, while others would ‘sell’ their data for a discount.

The following infographic from DMA shows the 3 types of consumers and in what circumstances and reasons will they share their personal information to brands.

The Three Types of Consumers:

1. Data Pragmatists (53%)
People who are willing to exchange reasonable amounts of data with brands for free servicdes or better benefits

2. Unconcerned (31%)
Consumers who don’t really care who they share their information to and what will it be used for.

3. Data Fundamentalists (16%)
Generally opposed to sharing their information unless they have a compelling reason to.

 

Full graphic here: http://ijustdid.org/2012/06/consumer-data-privacy

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Journalist

My name is John Boitnott and I am a tech writer and digital media consultant. I write for Inc.com, Entrepreneur, Business Insider, USAToday and others. Before I started at VVM I held dozens of positions at various TV newsrooms in the state of California. I worked in TV news from 1994 to 2009. I was a web editor for two years at KNTV, the NBC station serving the San Francisco Bay Area. I also worked as a writer there for one year. I held freelance writing positions at KGO, KRON and KPIX in San Francisco as well. I worked as a radio anchor, assignment desk manager, reporter, editor and producer at KEYT in Santa Barbara for 10 years.

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