Two Main Reasons Empire Avenue is Worthwhile

Two Main Reasons Empire Avenue is Worthwhile

I've caught a lot of flack in recent weeks from friends for my growing addiction to Empire Avenue. (an addiction to...

I've caught a lot of flack in recent weeks from friends for my growing addiction to Empire Avenue. (an addiction to which I am only too happy to admit I have) I've experienced a lot of mental discomfort over spending a good amount of time on a service that may or not be beneficial to the other social media work I do for clients. Some might think that I might be unable to spend time building friendships on Facebook if I'm busy selling and buying stocks on Empire Avenue. Blah. Bullshit. Here's why.

I'm not going to go into the specifics of how exactly EA works. Learn more here and here.Β The best way I can describe it is that it's a "social media stock market" combined with Klout. It lets you rank your personal brand through a score, not only determined by buying and selling activity on the site, but via the activity on your social network accounts, which are linked to your profile.

Big Whoop, most people say. "Who Cares?" Here's a direct quote from a very good friend who's opinion on these matters I respect much: "So...silly...don't care. Seriously virtual stock markets? I don't even like the real stock market :)" That pretty much sums up what EA is up against. Regardless of what people say though, the service is in fact vital to me for two main reasons. Here they are.

Empire Avenue has Expanded My Social Media World View

Not since the glory days of Digg (and to some degree Reddit's current renaissance) have I found the level of community excitement and joy that currently exists among the denizens of EA. Facebook groups of all kinds have popped up bringing the latest and best stock deals to the table every morning. I personally have discovered new friends at a pace I have not seen since 2009 when Twitter took off on a grand scale for the first time. For me a huge part of the reason for participating in these networks is the interaction with folks I never would have met before. There's some thought that EA is only at the beginning of its rise. Seeing the level of community activity at this point makes me hope it's possible - and that's exciting to be a part of.

EA Serves as an Effective Social Media Dashboard

Perhaps my favorite aspect of EA isn't the buzz of having a lot of money to spend because I made some great stock transactions (buying low and selling high). It's the fact that you connect your Twitter, FB, Linkedin, YouTube and Flickr accounts to your EA profile. When you do that a number score is assigned to each of them in dashboard fashion at the top of your profile. (This in turn provides much of the information that determines your overall stock value.) In my case, I have been able to notice number scores that are unimpressive or low, and work on them so that they rise.

For example, my Facebook score was only at number 10 (out of 100) for much of my early time on EA. That caused me to reengage my FB friends on a higher level. That had the effect of letting my FB score rise to 36 and higher, which has bolstered my overall stock price. More importantly, it has had the effect of letting me be more effective at what I do for a living, (attempting to engage communities on social media), all because I had a wider, clearer vision of what I was doing. EA served as an easy-to-understand dashboard that made this possible.

A Final Note

There is some criticism floating around regarding Klout in connection to EA. Some people in the EA community have expressed dissatisfaction with Klout because the "social media score" it gives to folks doesn't have an interactive element the way EA does. "Klout determines its scores without the transparency that EA provides," one told me.

I am of the opinion that the two are separate and should be looked at differently. Klout, to my mind, gives an important, if sometimes somewhat vaguely determined estimation of what someone's social media influence amounts to. EA may give a better indication of how the score is derived, but it is heavily influenced by the actual activity on the site. So inherently the score isn't going to be viewed, at least by most people, as the end-all-be-all determination of what someone's influence is. Some people would also be of the opinion that the whole enterprise is a waste of time. "I'm too busy working to build the community for my site and I don't have time to measure how fricking great my influence is. All I care about is driving traffic and bringing quality content to people." I think all sides have to be examined and taken into account, and it's inevitable for people to seek out things like Klout scores or EA stock prices in order to gauge personal online effectiveness. One thing I do know is, EA is a fun way to spend some time and the "addiction" has improved my ability to do my job.


My name is John Boitnott and I am a tech writer and digital media consultant. I write for, Entrepreneur, Business Insider, USAToday and others. I have held dozens of positions at various TV newsrooms in the state of California. I worked in TV news from 1994 to 2009. I was a web editor for years at KNTV, the NBC station in the San Francisco Bay Area. held freelance writing positions at KGO, KRON and KPIX in San Francisco as well. I worked as a radio anchor, assignment desk manager, reporter, editor and producer at KEYT in Santa Barbara for 10 years.


  1. Pamela Rappaport

    May 28

    We share both an addiction and the same thoughts! I began playing just to see what it was and now I love it for all the reasons you pointed out. Thanks for putting it into words.

    • John Boitnott

      May 28

      @Pamela ~ You are very welcome. Fortunately it doesn't take up too much time to do things on EA, and it only ends up augmenting my overall online community building efforts.

    • John Boitnott

      May 28

      @Steve ~ It's just flat out fun. I also enjoy the fact that I get emails during the day with POSITIVE spin to them... "I have been bought by someone!" It always makes me feel good. πŸ™‚

  2. Adam Singer

    May 28

    Alright - you twisted my arm! Giving it another go John, thanks for the judge πŸ™‚

    • John Boitnott

      May 28

      @Adam ~Just giving you a hard time. It's like all things online - may work for some - not for others. πŸ™‚

  3. Steve Hughes

    May 28

    Good summary on EA John. If one is interested in engaging and meeting others with a passion for Social Media than EA is a great place. It's part of my day now.

    • John Boitnott

      May 28

      @everyone ~It augments your overall perception of how you are doing engagement-wise. Definitely a help.

  4. atomicpoet

    May 28

    Some great perspective, and perhaps the best case I've seen for Empire Avenue.

    With that said, I'm hesitant to involve myself in EA for the same reason I no longer actively digg, or do #FF: I perceive there's lots of bottom feeders who are probably working the system in order to "up" their EA value.

    Perhaps this is a good thing. After all, if EA awards good behaviour, perhaps the bottom feeders won't be such bottom feeders?

    Maybe. But if I understand human nature well, there will always be people looking for short cuts, or a quick way to up their score. On Twitter, it's gaming for followers or lists. On Digg, it was reciprocal digging.

    Regardless, I'm glad there's some place to go for social media enthusiasts who have a competitive streak.

  5. [...] seems to be little value for Empire Avenue. Primarily, the universal plusses discussed are the entertainment itself and Klout-like influence metrics. It should be noted that the stock prices/influence metrics can be increased by internal trading [...]


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